David Holland, CPA, CFP®, Owner

David Holland

“I established Holland Business Brokers to serve two very special purposes:

I understand entrepreneurs because I am one. Few brokerages can compete with our level of integrated services from a family of companies that includes a full-service CPA firm and a diversified financial services firm. Our clients receive retirement and financial planning, estate planning, business accounting, and income tax preparation – all under one roof!”

David Holland at the Holland Financial Center

David grew up in the quiet little town of Bunnell, Florida and later moved to Ormond Beach, Florida. Surrounded by a family of teachers, education was always encouraged in the Holland household. On that foundation, David built a broad and deep knowledge in the financial field. He began his career as a CPA for an international accounting firm in Jacksonville in 1991. Shortly thereafter, he was recruited to the insurance industry which led him to start Holland Financial in 1997.

Today, the Holland family of companies includes Holland Business Brokers; Holland Financial; Holland, Tacinelli, CPAs and PlanStronger Media.

David Holland in Alaska

Along his financial journey, David discovered he had a gift for breaking down complex financial concepts into layman's terms. Harnessing his ancestral-teaching gene, David has authored two books, written hundreds of financial columns, and produced over 1,000 radio shows.

His latest endeavor, PlanStrongerTV™, is a financial variety program which airs nightly on WDSC Channel 15 in East Central Florida. Most of the 120 episodes are archived at PlanStrongerTV.com.

David Behind the Camera
Surfing with the Pup
David and Wife, Toni
David on a Hike


If you have questions or would like to set an appointment, please call us or contact us at Questions@PlanStronger.com

Holland Business Brokers, Inc.

700 West Granada Boulevard
Ormond Beach, FL, 32174
Phone: (888) 747-7526


Certified Financial Planner Board of Standards Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® (with plaque design), and CFP® (with flame design) in the U.S., which it authorizes use of by individuals who successfully complete CFP Board's initial and ongoing certification requirements.